The important question is – how do customers find your business?
Whether you’re trying to reach teenagers or grandparents, no matter the demographic, Google and Facebook hold a significant portion of your audience. By not utilising the users of these platforms you’re missing out millions
of potential customers in New Zealand.
Online reviews are on the rise and here are some more reasons why they should not be overlooked.
1. Building a Positive Brand Presence
Reviews help provide transparency and credibility to your customers. Not all reviews will be positive but continuously building a positive review base should balance out the negatives ones and help your customers gain confidence in your business.
80% of consumers are more likely to purchase from local businesses with positive reviews on their Facebook Page.
The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. This means that when a potential customer scans the search results for a local product or service in Google, those businesses that include customer reviews appear more credible and naturally, receive more clicks. The star rating algorithm on Facebook similarily determines whether or not your posts appear in users timelines. More reviews and higher star ratings equal more viewers. If one person writes you a positive review, it’s automatically shared with all their connections, giving you a huge boost in exposure
that costs you nothing.
90 percent of people first check out what their peers are saying about a business online before making the decision to further the interaction. 54 percent of people will visit the website after reading positive reviews and 31 percent of people are likely to spend more on a business that has positive reviews. Reviews are, therefore, a major driver of the commerce that takes place across the world on a daily basis.