1. Personalise your messages
Email marketing is not just another marketing channel. It’s key to of the overall customer experience. The most significant element of email marketing is ‘relationships’. Does a recipient trust you? Does a recipient even know who you are? Ways to improve your relationships with your customers is to use a real reply to email. No-reply emails remove the authenticity from your message, using a real reply address will improve credibility and decrease the “automated message” feel or your campaign.
2 . Give something away!
As customers ourselves we love free stuff, sales and to feel special when we shop. It doesn’t have to cost you anything – include free template downloads, or VIP content exclusively for your email list. Your customers will realise the value and are more likely to engage with your brand.
3. Mobile optimise
When making your campaign, always consider your customers mobile experience. If your email is perfectly optimised for mobile, subscribers will know they’re in for a pleasant mobile experience for the duration of their time spent with your brand, and will notice the care you have taken to enhance their experience with you.
4 .Timing and Frequency
When sending emails, consider your audience and the content you are sending them. Segmenting your email list can help you send content only to the customers that will engage with it and will also decrease unsubscribes who feel like they are being spammed with irrelevant content. Segment your list into age, location or interest lists to help increase engagement. If you’ve launched campaigns in the past, take a look at the statistics provided by your email platform and see who is engaging and who isn’t, use these statistics to improve your next campaign.